MIAMI BEACH Ð Thetford Corporation will launch an environmentally-friendly line of boat-care products under its new Thetford Marine brand next year.
Thetford Marine Care products will be available at retail outlets during the first quarter of 2008. Developed at Thetford research laboratories in Ann Arbor, Mich., the new products are designed to meet the needs of environmentally-conscious boaters.
Thetford initially will offer 12 products under the Marine Care banner, including UltraFoamª Canvas Cleaner, UltraFoamª Mildew Stain Remover and UltraFoamª Non-Skid Deck Cleaner according to Kevin Phillips, the companyÕs vice president of sales and marketing.
He said the new product launch will be supported with an aggressive marketing campaign that will include national and regional advertising programs, bright-green packaging, point-of-sale displays and special introductory pricing.
ÒThetford is the worldÕs leading manufacturer of aftermarket holding-tank deodorants, cleaners and other surface-care products for the marine and recreational vehicle industries,Ó Phillips said. ÒOur all-new, environmentally-friendly cleaners, polishes and waxes will strengthen our leadership position in these market segments even further.Ó
ThetfordÕs new line of ÒgreenÓ aftermarket products was shown for the first time at the International BoatBuildersÕ Exhibition and Conference, Oct. 10-12, in Miami Beach. Thetford was among more than 800 companies that exhibited marine products and technology at the show.
ÒInitial response to our Marine Care products has been outstanding,Ó Phillips said. ÒWe expect to add more products to the Marine Care line-up in the future.Ó
The new 12-product line includes: Bilge Cleaner, Boat Polish, Boat Wash, Boat Wash & Wax, Hard Water Spot Cleaner, Hull Cleaner, Liquid Wax and Oxidation Remover, UltraFoamª Black Streak Remover, UltraFoamª Canvas Cleaner, UltraFoamª Mildew Stain Remover, UltraFoamª Non-Skid Deck Cleaner and Vinyl & Rubber Cleaner Protectant.
Phillips noted that the company also supplies a full line of aftermarket holding-tank deodorants for marine use, as well as a variety of sanitation, personal-care and convenience products for boaters.