Thetford Corporation Launches AquaMAX – An Evolution of Aqua-Kem

ANN ARBOR, Mich. – Thetford Corporation – the world’s leading manufacturer of mobile sanitation products for the RV, marine, camping markets – is proud to announce its newest North American product line, AquaMAX. AquaMAX is the next evolution of the popular Thetford holding tank treatment line, Aqua-Kem.

Proudly made in the USA, AquaMAX maintains the effectiveness of Aqua-Kem, but is 100% free of formaldehyde and bronopol, making it the perfect holding tank treatment for RVers and boaters looking to travel the country without concern of campground and marina compliance.

“Thetford has always existed to make the RV lifestyle and mobile living a more pleasant and carefree experience,” said Barry Eckel, Thetford’s executive vice president, The Americas. “Part of that is eliminating barriers that keep RVers distracted from living the RV lifestyle – and with AquaMAX, our customers will no longer have to worry or switch between different products depending on the varied state-based regulations and campground policies they encounter on their travels.”

Along with being free of formaldehyde and bronopol, AquaMAX totes the same benefits as its former formula. AquaMAX neutralizes odor and breaks down waste to prevent clumping, clogging and tank residue with a triple enzyme blend. This new formula contains beneficial probiotics that optimizes the waste breakdown process. This blend of probiotic enzymes replaces the formerly used chemicals but maintains the same effectiveness in breaking down and deodorizing waste, all while using eco and campground-friendly methods.

AquaMAX has been extensively lab-tested, as well as field tested by members of Thetford’s Camper Crew of over 1,000 enthusiasts. After a year of product testing, over 95% of those who sampled AquaMAX indicated that they preferred this new product, felt it was of equal comparison to Aqua-Kem, or is better than other products on the market.
“After the overwhelmingly positive feedback from our Camper Crew, we can’t wait to give our longtime Aqua-Kem customers a superior product that is campground-friendly and compliant with any current and pending regulations,” noted Eckel. “AquaMAX marks a new chapter for Thetford North America, as our entire product range will now be environmentally conscious and formaldehyde free.”

AquaMAX will be available in two new fragrances: Spring Showers and Summer Cypress. The product will come in seven different sizes, including both liquid and water-soluble toss-in packets:

• 16-pack Toss-Ins® Zip Tip Pouch
• 30-count Toss-Ins® Tub
• 8-Pack Dry Packets; 2oz packets
• 6-Pack; 8oz Liquid Bottles
• 32oz Liquid Bottle
• 64oz Liquid Bottle
• 128oz/1 Gallon Liquid Bottle

Thetford will be previewing and preselling AquaMAX at 2020 fall distributor shows in preparation for a full product launch coming in early 2021.

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A privately held global leader, Thetford has North American headquarters in Ann Arbor, Mich., U.S.A., and European headquarters in Etten Leur, Netherlands. It maintains manufacturing facilities in the U.S.A., Netherlands, United Kingdom, Italy and China. Thetford understands the importance of leisure time. Available worldwide through a variety of marketing channels, Thetford products lead in quality, ease of use, reliability and sustainability. For additional information about Thetford, please visit www.thetford.com.

To contact Thetford Corporation:
• 7101 Jackson Road, Ann Arbor, MI 48103
• Toll-free: 800-543-1219 or 734-769-6000; Fax: 734-769-2023
• Email: info@thetford.com; Website: www.thetford.com
• Media contact: Kelly Robertson (krobertson@thetford.com)

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