Thetford to sponsor “Rollin’ on TV”
ANN ARBOR, Mich. – Sometimes two things just fit perfectly, like Thetford Corporation and “Rollin’ on TV” (ROTV).
With 50 years of experience and a diversified line of industry-leading products, Thetford has a great story to tell RV consumers. Meanwhile, ROTV is a satellite- and Internet-based television show that tells consumers about the RV lifestyle. Rapidly-expanding its market reach, ROTV will soon be available in more than 40 million homes nationwide.
In July, Thetford decided to put the power of the two entities together and became an ROTV sponsor.
“We know that RVers love to learn more about how to enjoy the RV lifestyle,” said Andy Bialorucki, Thetford’s Manager Director. “The audience for Rollin’ on TV continues to grow and we think it offers a great way to show RVers how Thetford and Norcold products can help them enjoy the RV lifestyle.”
Thetford’s Rollin’ on TV sponsorship provides a unique opportunity that extends beyond traditional advertising, says Executive Producer Jose Moniz.
“Having a worldwide company like Thetford with its diversified line of products will give us the opportunity to work together in creating some interesting ROTV cross-platform advertising campaigns designed specifically for television and our websites,” Moniz said in a press release.
Headquartered in Ann Arbor, Thetford is the world’s leading supplier of sanitation and refrigeration products for the RV, marine and heavy-duty truck industries. It is a privately-held company with seven manufacturing facilities in four nations.
Thetford subsidiaries include Norcold of Sidney, Ohio, America’s leading manufacturer of gas-absorption and AC/DC refrigerator/freezers for the RV, marine and truck markets; Tecma, an Italy-based maker of fine china toilets and powerful waste-transfer systems; and Thetford Europe, which manufactures Spinflo brand high-quality cooking and heating appliances, as well as accessories.
To contact Thetford Corporation, visit our Contact Page.